The statement comes after a March incident with the machine that involved a child’s death. Peloton CEO John Foley sent a letter to Tread+ owners at the time, saying the warning comes after a “tragic accident involving a child and the Tread+, resulting in, unthinkably, a death.”
The CPSC released a video showing a small child playing with a powered-on treadmill while it lifts off the ground and the child becomes pinned under it. The agency released details of other incidents, including a child being injured when an adult was using it and “pets and objects” also being sucked beneath it suggesting “possible harm to the user if the user loses balance as a result.”
Specifically, Peloton took issue with the video released by the CPSC. The company said that if the treadmill’s safety key had been used properly, that could have avoided the “kind of incident that this video depicts.”
“The Tread+ includes safety warnings and instructions in several places, including in the user manual, in a safety card left on top of the Tread+ tray on delivery, and on the product itself,” Peloton said.
A voluntary recall wasn’t issued by the agency because Peloton hasn’t agreed to a corrective action, such as a repair or replacement, nor is it stopping the sale of the Tread+, according to a person familiar with the situation.
Consumer Reports, the nonprofit consumer watchdog group, called Peloton’s actions “outrageous” and said the company was not putting safety first.
“You’d think that the CPSC could easily order a recall in a case like this, but it can’t, thanks to laws on the books that put corporate public relations ahead of children’s lives,” said William Wallace, manager of safety policy at Consumer Reports, in a statement. “This warning by the CPSC indicates that Peloton is not putting safety first, and there’s little the agency can do about it right now beyond alerting the public.”